Content Structure Tactics to Help Overcome Governance Challenges

Poor governance is a common culprit to content challenges, but actual operational change often feels too risky or uncomfortable to tackle--or may be out of scope entirely for your headless implementation. In this presentation, I'll share the case study of a healthcare client in a very similar situation and how we worked together to create alignment and forward momentum, even in the face of organizational challenges. Plus, we'll explore creative tactics to bring into a content model that make it more "self-governing" in the absence of true governance strategies. After this session, product owners, content strategists, and business leaders will have a newfound sense of empowerment over content creation and management challenges, as well as some tangible, ready-to-implement tips to take back to their digital teams.