Decoupled Days 2025

In today’s competitive digital landscape, providing personalized content is crucial to increasing user engagement and conversions. Personalized experiences help websites retain users by delivering relevant content based on individual preferences, past behaviors, and interactions. By leveraging AI-driven personalization within Drupal, websites can create dynamic, tailored user journeys that reduce bounce rates and improve overall engagement.

Modern front-end development isn't. Front-end developers have been forced to worry about domains that were previously a back-end concern: routing, authentication and access control, cache invalidation, and more…

In this hands-on session, we’ll dive deep into the process of decoupling Drupal and WordPress for headless CMS architectures. Through live coding examples and configuration demonstrations, we'll explore how traditional content management systems can be leveraged as content services, powering modern front-end frameworks. Attendees will learn how to configure APIs, implement content syndication, and optimize front-end experiences using JSON:API, GraphQL, and other headless tools.

“Moving at the Speed of Content” explores how decoupled websites can help your team publish faster, adapt quicker, and stay relevant in a fast-paced digital world. Traditional CMSs often create bottlenecks—rigid components, slow approvals, and limited flexibility—that delay content and cost you opportunities.

Customer experience (CX) is the driving force behind successful decoupled content and commerce strategies. In this session, we explore how businesses can leverage design systems, content reuse, and personalization to create seamless customer experiences across diverse channels while aligning with business goals. Through real-world case studies from leading brands like TELUS, Atlassian, UTI, Pampers, TaxFix, Vystar Credit Union, and REI, attendees will gain actionable insights into decomposing business objectives into customer-centric experiences.

Integration of OpenAI’s GPT-4 with Next.js and Drupal to generate dynamic, AI-driven pages in real time.

Poor governance is a common culprit to content challenges, but actual operational change often feels too risky or uncomfortable to tackle--or may be out of scope entirely for your headless implementation. In this presentation, I'll share the case study of a healthcare client in a very similar situation and how we worked together to create alignment and forward momentum, even in the face of organizational challenges.

Delivering content from headless CMS platforms at scale isn’t easy—especially when performance, security, and cost all matter. In this session, we’ll explore practical strategies to improve API delivery, reduce infrastructure demands, and keep your CMS secure.

Decision makers are confused and/or paralyzed, pressured from above and below. Analysts sling acronyms and salespeople fling FUD. This session ains to break through the noise and get to what matters in the work we do: headless, decoupled, hybrid, monolithic, static... technical hair-splitting often leads us astray. Let's "start with the why" and see where it takes us

This session explores the evolving landscape of Content Management Systems through the lens of User Experience (UX), Developer Experience (DX), and the emerging concept of Agent Experience (AX). We'll examine how these three perspectives complement each other in modern content management solutions, from headless CMS to visual site builders and universal CMS platforms.